BORIS CONFIRMS AV & PRODUCTION CAN CONTINUE | COVID 19 UPDATE

THE APA EXISTS TO SERVE AS A RESOURCE FOR FACTUAL INFORMATION, SO OUR MEMBERS CAN MOST EFFECTIVELY MANAGE THEIR BUSINESSES UNDER ANY CIRCUMSTANCES, AND KEEP THE INDUSTRY RUNNING AS SMOOTHLY AS POSSIBLE.

The whole country moves to Tier 5.

The principle change from current restrictions is that all schools will close for at least six weeks, except for children of key workers and vulnerable children. Also the extremely vulnerable are advised to shield (and avoid working if they cannot work from home).

There is a “work from home where you can” message, but once again it was made clear and continues to be the case that you may continue to work outside the home where your work cannot be done at home – so attending recces and productions, in studios or on locations, and such other aspects of the production process that cannot be performed at home continue to be permitted.

For APA members, agencies and advertisers; nothing changes in terms of restrictions and we share a confidence, based on the extraordinary efforts of everyone involved in production managing shoots safely and avoiding cancellations, that we have built a foundation for safe production going forward.

There will be an opportunity to discuss this further in our APA members’ Zoom meeting tomorrow, details of which we sent out earlier today.